Griffin Glover
Aesthetics are, of course, a major factor, but many modern fireplace manufacturers offer similar-looking options for corner, tunnel, and space creator models. Understanding what differentiates various fireplaces from others is critical for offering the solutions that will lead to satisfied customers.
Ortal’s patented Cool Wall Technology is one of the primary features that make this line of contemporary fireplaces stand out from others that might look similar. For anybody who wants a TV above the fireplace, especially without a mantel, and doesn’t want to sacrifice heat to get it, Cool Wall Technology is an excellent solution. Designers can use a range of materials—including wood, paint, wallpaper, marble, tile, and more—on the surrounding walls and floor. Homeowners can place furniture and other decorative items closer to the fireplace when it uses Cool Wall Technology.
This enables more freedom for people to decorate however they want to, without giving up valuable floor space to clearances. This not only disrupts the peaceful environment in a room, but it also makes the fireplace less functional as it draws the heat away.
For homeowners and designers considering a contemporary gas fireplace, Cool Wall Technology is a key feature.
However, not all manufacturers that offer fireplaces with cool walls provide the same benefits as Ortal’s patented system. The better you are able to talk about these key benefits, the better your customers will understand why investing in a fireplace with Cool Wall Technology is worth it.
